El bus de la Roja se queda sin imagen: Coca Cola pone fin al contrato con la selección chilena tras 60 años

So, I just read this article about Coca Cola ending their partnership with the Chilean national soccer team after 60 years of sponsoring them. Crazy, right? Apparently, it means the “Bus de la Roja,” which is the team bus, will no longer have Coca Cola branding on it.

Basically, Coca Cola decided not to renew their contract with the Chilean team because they want to focus on promoting their healthier drink options instead of sports sponsorships. It’s understandable, I guess, but I still find it sad because Coke and soccer just go hand in hand, you know? It’s like peanut butter and jelly, or Messi and Barcelona.

Personally, I have always been a big fan of Coke and I have fond memories of drinking it during soccer games with my family and friends. It’s a staple of the soccer culture, so it’s a bit weird to think of a team bus without Coke logos on it. But I guess times are changing, and companies have to adapt to stay relevant.

Overall, I think this news highlights the changing attitudes towards sugary drinks and the increasing focus on health and wellness. It’s interesting to see how even big corporations like Coca Cola are now shifting their priorities and trying to promote healthier options instead of just relying on their brand recognition. I wonder if other sports sponsorships will follow suit in the future. Only time will tell.