I just read an article that caught my attention about a Chilean politician, Evelyn Matthei, who got upset over a political campaign that compared her to a villain from Star Wars. Apparently, this campaign was launched by the opposition party, Frente Amplio, and it featured a side-by-side comparison of Matthei and Kylo Ren, a character from the movie franchise.
According to the article, Matthei was not amused by this comparison and she even went on to call it “offensive and repugnant.” She also accused Frente Amplio of using “violent and aggressive” tactics in their campaign. However, some people on social media found the whole thing to be funny and even started to make memes out of it.
Personally, I think it’s interesting how political campaigns can use pop culture references to get their message across. I remember seeing a similar thing happen during the US presidential election in 2020, where memes and TikTok videos were used to promote certain candidates. It just goes to show how important it is for politicians to connect with younger generations who are more likely to consume media in unconventional ways.
Overall, this article highlights the power of pop culture in politics and how it can both amuse and offend people. It’s important for politicians to be aware of these cultural references and to understand how they can be used to sway public opinion.
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