La reservada asesoría de Imaginaccion al Ministerio de Salud durante la pandemia - CIPER Chile

So, I read this really interesting article titled “La reservada asesoría de Imaginaccion al Ministerio de Salud durante la pandemia” from CIPER Chile. It caught my attention because it talks about this secret advisory role played by a company called Imaginaccion to the Ministry of Health during the pandemic.

Basically, Imaginaccion is specialized in communication and marketing strategies, and they were hired by the Ministry of Health to provide advice on how to handle the pandemic messaging. This relationship had been kept under wraps until now, and it’s quite surprising because we all know how important clear and accurate communication is during a crisis like this.

According to the article, Imaginaccion had a lot of power and influence in shaping the government’s messaging. They were involved in designing communication campaigns, drafting press releases, and even crafting the Minister of Health’s public speeches. I mean, who knew a marketing company could have such a big role in guiding public health policies?

Now, based on my personal experience, I understand the importance of effective communication during a crisis. When things were uncertain in my city, the local government would send out daily updates informing us about the situation, precautions to take, and any new measures being implemented. It really helped calm people’s fears and kept everyone informed.

But here’s the thing that doesn’t sit well with me: a marketing company advising the Ministry of Health seems a bit fishy. Don’t get me wrong, communication experts have their place in crisis management, but shouldn’t they be working alongside healthcare professionals, scientists, and experts in the field? It just seems odd that a company whose main goal is to sell products and services would be the one guiding our government’s health messaging.

In conclusion, the article sheds light on this secretive advisory role of Imaginaccion to the Ministry of Health during the pandemic. It highlights how a marketing company played a significant role in shaping our government’s messaging. While effective communication is crucial during a crisis, it brings up questions about the involvement of non-healthcare professionals in guiding public health policies. It’s definitely something worth pondering upon.