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Luz verde para Pico: empresa china de tecnología logra inscribir su nombre en Chile tras acudir al TPI

By Owen Galvez
Published in Internacional
August 01, 2023
1 min read
Luz verde para Pico: empresa china de tecnología logra inscribir su nombre en Chile tras acudir al TPI

So, I stumbled upon this interesting article titled “Luz verde para Pico: empresa china de tecnología logra inscribir su nombre en Chile tras acudir al TPI” and it caught my attention right away. Can you believe a Chinese tech company called Pico had to go all the way to the International Court of Justice just to register its name in Chile? Talk about determination!

Basically, the article talks about how Pico, a Chinese tech giant, faced countless obstacles when trying to register its name in Chile. They had to deal with trademark issues and opposition from a local company also named Pico. This led them to take the matter to the International Court of Justice, and guess what? They won!

Now, I know this might not seem like the juiciest piece of news, but it got me thinking about how globalization has brought about all these interesting challenges. As different companies from different countries try to expand their reach, clashes like this are bound to happen. It’s like a clash of the titans, but instead of Greek gods, we have tech giants battling it out.

From my own experience, I’ve seen how important it is for companies to protect their trademarks. I used to work for a small startup, and even though we didn’t have the resources to take our battles to court, we certainly had to be cautious about choosing a name that wouldn’t step on any toes. It’s a tough world out there, my friend.

In conclusion, the main takeaway from this article is the lengths companies are willing to go to protect their brand and establish their presence in new markets. It’s a reminder that in today’s interconnected world, conflicts and legal battles are becoming more common. So, whether you’re a tech giant like Pico or a small startup like the one I used to work for, it’s important to do your homework and make sure your name isn’t causing any trouble. After all, you never know when you might have to turn to the International Court of Justice for help.


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