Publicidad, basketball y fe ciega. Air cuenta cómo una idea loca revolucionó a una industria

I just read this article called “Publicidad, basketball y fe ciega. Air cuenta cómo una idea loca revolucionó a una industria” and it was super fascinating. Basically, it’s all about how Nike’s iconic Air Jordan sneakers became a cultural phenomenon in the 1990s.

The article explains how Nike was struggling to compete with the more established brand, Reebok, when they signed Michael Jordan to promote their basketball shoes. But even after MJ became a superstar, Nike was still having trouble selling the shoes. That’s when they came up with a crazy idea: create a commercial that positioned the Air Jordans as countercultural and rebellious.

The rest, as they say, is history. The “Air Jordan” brand took off and became a symbol of coolness and status. Even people who didn’t care about basketball wanted a pair just to be part of the hype.

Personally, I remember how huge the Air Jordans were when I was growing up. I didn’t care at all about basketball, but I wanted a pair so bad. My mom refused to buy them for me, though, because they were so expensive and she thought they were just shoes. Little did she know, they were a whole cultural phenomenon!

Overall, I thought the article had some really interesting insights into how marketing and advertising can shape not just consumer behavior but also our cultural values and aspirations. It’s crazy to think that a shoe could have such a huge impact on our collective consciousness, but that’s the power of brands in our society. So if you want to understand how marketing really works, this article is definitely worth a read!