Trump como marca y mercancía. Por Maciel Campos Director Escuela de Publicidad de Relaciones Públicas Universidad de Las Américas

Title: Trump as a Brand and Commodity

Introduction: In an intriguing article titled “Trump as a Brand and Commodity,” Maciel Campos, the Director of the School of Advertising and Public Relations at the University of the Americas, delves into the multifaceted nature of Donald Trump’s persona and its impact on both marketing and politics. This thought-provoking piece sheds light on how Trump became a potent brand, intertwining his business ventures with his political image.

Summary: Campos explores how Donald Trump skillfully transformed his name into a recognizable brand, utilizing his extravagant lifestyle, celebrity status, and controversial rhetoric. Trump’s success as a brand can be attributed to his ability to tap into people’s aspirations and desires, presenting himself as a symbol of wealth, power, and success.

The article also discusses how Trump’s presidency, rather than diluting his brand, actually reinforced it. The political arena provided a unique platform for him to amplify his message and reach a broader audience. Moreover, Trump’s unconventional approach to politics, characterized by his abrupt tweets and unfiltered remarks, generated extensive media coverage, increasing his brand’s visibility.

By examining Trump’s brand, the author illuminates how political figures can transcend their traditional roles and become key players in the realm of marketing. This blurring of boundaries blurs the line between politics and consumerism, affecting public perception and the way voters engage with political leaders.

Additional Information: Based on my knowledge of the topic, it is crucial to note that Trump’s polarizing image has led to fierce debates and criticism. While many praised his marketing acumen, others argue that this phenomenon trivializes politics, reducing it to a mere commodity. Furthermore, the repercussions of this trend extend beyond Trump himself, as it influences future political campaigns and shapes how politicians approach their careers.

Conclusion: The article sheds light on the remarkable transformation of Donald Trump from a business tycoon to a powerful brand. It highlights how his mastery of marketing principles and ability to capitalize on his controversial persona have contributed to his success as a political figure. This exploration of Trump’s brand underscores the evolving relationship between politics and marketing, sparking vital discussions about the intersection of celebrity, consumerism, and political influence. Understanding the impact of Trump as a brand is crucial as it influences the future of political communication and the dynamics between politicians and the public.